US in the minority of countries with no legal WHO Code provisions

The United States is one of a minority of countries with no legal provisions in place to protect the WHO Code of Marketing of Breast-Milk Substitutes, according to 2016 report released by The World Health Organization, UNICEF, and International Baby Food Action Network (IBFAN). Global sales of product now are $44.8 billion US dollars, on track to nearly double (to $70.6 billion) by 2019.Code Implementation 2016 Continue reading

CDC reports 79% of hospitals aren’t giving out formula samples

May 2015- The 2015 CDC mPINC survey shows that 78.7% of hospitals report that they do not give out “discharge packs” with formula samples to breastfeeding mothers. Data from older mPINC surveys shows the number of hospitals distributing formula companies discharge packs to breastfeeding mothers has markedly declined between 2007 and 2013, according to a study published May 2015 in Pediatrics. The percentage of hospitals distributing infant formula discharge packs to breastfeeding mothers was 72.6% in 2007 and 31.6% in 2013, a decrease of 41 percentage points. In 2007, there was only 1 state (Rhode Island) in which <25% of hospitals distributed infant formula discharge packs to breastfeeding mothers, whereas in 2013 there were 24 such states and territories.  Note that the CDC data is different from BantheBags’ data in two important aspects: CDC data is based on self report only, whereas BantheBags verifies the self report of every hospital we list. CDC data also does not specify whether the discharge bags are from formula companies or not, and only specifies whether they are given to breastfeeding mothers. At BantheBags, we will only list hospitals who have banned all industry-sponsored discharge bags to all mothers.

Philadelphia and DC are now bag free cities

All six birthing hospitals in the city of Philadelphia have  and all eight birthing hospitals in Washington, DC have eliminated distribution of industry sponsored formula bags as of August 1, 2014.  Philadelphia’s effort comes as part of a larger effort to improve breastfeeding support in that city’s birthing hospitals. A bag free Philadelphia coincides with efforts of the Philadelphia Multi-Hospital Breastfeeding Task Force to declare Philadelphia “The City of Motherly Love” and encourage members of the public to sign a pledge showing their support for nursing mothers in the city.  According to Dr. Sahira Long, chair of the DC Breastfeeding Coalition, some facilities stopped earlier than others, but all stopped giving out the bags voluntarily as of August 1.

Top-ranked hospitals have abandoned infant formula promotion

A new study from Public Citizen and the Ban the Bags campaign shows that the majority of the top ranked hospitals in the U.S. News and World Report’s “Best Hospitals” no longer distribute gift bags from infant formula manufacturers. See the press release at http://www.citizen.org/pressroom/pressroomredirect.cfm?ID=4001. The abandonment of this marketing practice at top hospitals can serve as an example of how ending this marketing tactic shows a dedication to the health and safety of a hospital’s littlest patients. Sixty-seven percent of top hospitals in gynecology (30 out of 45) reported not distributing formula company sponsored discharge bags, formula samples or other formula company promotional materials to mothers in their maternity units.  Eleven percent of hospitals in gynecology (5 of 45) still distribute formula company-sponsored materials, and a handful of hospitals did not respond to the survey. If your hospital is still engaged in this detrimental practice it’s time to ask why a health institution persists in endorsing and marketing potentially hazardous brand name products to its vulnerable patients. The entire study can be found at http://www.citizen.org/documents/Best-Hospitals-End-Infant-Formula-Marketing-to-Support-Breastfeeding-Report.pdf.

Latch On NYC Levels the Playing Field from Formula Marketing

Sept 23, 2012—This month, New York City hospitals starts implementing their voluntary breastfeeding initiative, Latch On NYC.  Earlier this summer, Latch On NYC hit news and blogs all over the country, with many Americans objecting to the requirement of participating hospitals to track their inventories of infant formula, as they do with medications. Some commentators thought this move unnecessarily “punished” formula feeding mothers, and likened the move to locking up narcotics.

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