Providence, Rhode Island — As part of efforts to support breastfeeding mothers, women who give birth in Rhode Island will no longer receive infant formula marketing packs when they head home from the hospital. Rhode Island’s First Lady, Stephanie Chafee, Lieutenant Governor, Elizabeth Roberts, RI Department of Health Director, Michael Fine, and Marsha Walker from the Massachusetts Breastfeeding Coalition’s Ban the Bags campaign joined the Rhode Island Health Department Monday November 28, 2011 in celebrating the state’s becoming the first in the nation to eliminate the distribution of infant formula marketing bags in all of Rhode Island’s birthing hospitals.
Director Fine, the Lt. Governor as well as the First Lady spoke of their commitment to breastfeeding families and their support of the hospitals’ efforts in this giant step forward in removing the commercial barriers to breastfeeding. State health officials noted that studies link giveaways to decreased breastfeeding rates, which is not in keeping with their efforts to promote optimal health for mothers and infants in Rhode Island.
For more information, see coverage in USA Today.