I'm for breastfeeding, but I'm also for choice, if a mother is not comforatble with having a baby latched on their breast for hours in a day then it would be benifitial for both the mother and the child that the mother not breast feed, there are studies that prove that a mother that has bad feeling of not having the "freedom" that formula feeder have is passing on a negative aura to her child and the breastfeeding experience is ruined for both the mother and the child. Also, about the bags at the hospital, I recieved two. One from my midwife, that supports breastfeeding, and one at the hospital. I will add that I chose to breastfeed when I found out I was pregnant. The bags with the formula did not influence me AT ALL. In fact I was so happy I didn't have to go out and buy a diaper bag, because I had two! I gave the formula to a friend that had her baby 2 weeks before me, she had to return to work after 2 weeks and breastfeeding wasn't something she wanted to do, or even try. Selfish I think, but it's her choice. I'm now going on three months of breastfeeding, working and pumping. I love it and wouldn't change it. By the end of my pregnancy I had recieved 5-6 cans of formula through the mail and from the bags. Not once did I desire to mix a bottle and give it to my baby.
By Leah

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Hello, Your site is great. Regards, Valintino Guxxi
By Valintino

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Good point, Lucy. Hospitals have no responsibility to provide their patients with unhealthy food. When I was in the hospital after having my son, I received balananced meals, not Cheetos and Mountain Dew. Women do have the right to decide what to feed their children, but hospitals should not help them make poor decisions. I'd also like to point out that The AAP Breastfeeding Policy (http://aappolicy.aappublications.org/cgi/content/full/pediatrics;115/2/496) states that "[o]bstacles to initiation and continuation of breastfeeding include [...] commercial promotion of infant formula through distribution of hospital discharge packs, coupons for free or discounted formula, and some television and general magazine advertising143,144."
By Allison

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I would like to know why people think that withholding the free formula sample is not allowing a mother to choose how she will feed. The two have nothing to do with each other! At our hospital, we do give a bottle feeing mother detailed instructions on how to bottle feed. I've been an OB nurse for over 22 years and I can't count the times I've seen nursing moms go home with the free formula and it be completely responsible for sabotaging breastfeeding! It even happened to me with my first son before I got educated about breastfeeding from the Le Leche League! I say Banning the BAGS will be the first step toward healthy babies in the US. I am really surprised that we have not had law suits from women that later became educated about our policies that didn't support their desire to breastfeed. Through the years of working in the hospital, not one OB nurse ever breastfed! Why? Because they got the free formula, they didn't believe it interfered with breastfeeding. Why was I successful at nursing my second child? I contacted a friend that breastfed successfully. She informed me of the importance of NOT giving formula. She directed me to the LLLI where the info I received contraindicated everything I had done before. After I successfully breastfed my second son for years, the other nurses contacted me for help when they had their babies. Some would still give the formula.....end result? They weaned very early! All the ones that didn't use the formula nursed successfully! Now for the first time, many of our OB nurses have breastfeeding experience. Why can't we get this through the thick skulls of the people supporting the pharmaceutical companies marketing strategies? I am not surprised to see this site and the two main bloggers as sponsored by The International Formula Council. So unethical!! This is by far not the site to get unbiased info to make an informed decision about infant feeding. It is another marketing strategy for the formula companies. The almighty dollar....at the expense of mothers' and babies' health!!
By Marcia

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Dear Kate, I am assuming you are the formula company "front-man" for this pathetic web site. I can't believe you are a University lecturer in Journalism. I guess I am naive, thinking most jounalists were better educated and 'free-thinkers'. By the way, ethically, should the two people being paid by the formula company to 'host'this web-site really be posting blogs, as if they are interested moms? This is such a phony bunch of diaper-filler!
By Jamelle

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Hospitals give this crap out because they have contracts with the formula companies. The special formulas used to feed babies in the NICU is very expensive. Most insurances pay a flat fee for baby's hosptial stay, the baby that is being fed formula is costing the hospital more, but the hospital is not being reimbursed more. So....the formula companies have special contracts where they give the hospitals free formula in exchange for the hospital giving out the bags to breastfeeding women upon discharge. I know this FIRST HAND because I work in a hospital in PA that does this. It's a big game ladies! The formula company isn't trying to be nice....they making an effort every day to sabatage breastfeeding. It's sick!
By M

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True, most moms make the choice about feeding before they go to the hospital. And most of those moms are misinformed, or uninformed, because their doctors are too afraid of insulting them to give them the correct information about the benefits of breastfeeding and the risks of using formula. So instead of giving these moms free formula, shoving these products down the babies' throats, how about making sure that every woman in America is given the right information, so that she can make the best choice for her BABY, and not for her own convenience or for the benefit of the formula companies' bank accounts? The sad fact is that women in this country are NOT given all the information they need to make the best decision -- the information they receive is skewed toward formula-feeding. Anyone who doesn't believe that needs to open their eyes.
By Amy

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Erin,Thank you for the good points
By Faye

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Obviously, based on the comments here so far, women *do* see the free formula bags as a problem. I don't see any comments defending them on a site that is in favor of keeping them in the hospitals. People can be informed on feeding choices the same way they are informed on other things: they can ask their doctors, do their own research, even watch commercials (not the most informative way!) - but actually giving out the product to vulnerable women right after they've given birth? The problem is not that the samples will make women want to formula-feed - it is that they will have the product available in their home and may turn to it sooner than if they'd have to have gone out to the buy it themselves. It is also an endorsement of formula by a place that claims they encourage breastfeeding... why not give out the samples to people who actually ask for them themselves, like by writing to the formula company and requesting them?
By Erin

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Obviously, based on the comments here so far, women *do* see the free formula bags as a problem. I don't see any comments defending them on a site that is in favor of keeping them in the hospitals. People can be informed on feeding choices the same way they are informed on other things: they can ask their doctors, do their own research, even watch commercials (not the most informative way!) - but actually giving out the product to vulnerable women right after they've given birth? The problem is not that the samples will make women want to formula-feed - it is that they will have the product available in their home and may turn to it sooner than if they'd have to have gone out to the buy it themselves. It is also an endorsement of formula by a place that claims they encourage breastfeeding... why not give out the samples to people who actually ask for them themselves, like by writing to the formula company and requesting them?
By Erin

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The research shows that women who intend to breastfeed, but are given the bags, have shorter breastfeeding relationships and are less likely to breastfeed for the recommended lengths of time (exclusively for six months, additionally for a MINIMUM of 12 or 24 months, depending on the health authority cited). Companies are not handing these bags out from the goodness of their hearts. They know that if a mother decides to 'supplement' or wean completely to formula, the formula they 'gifted' to that woman at the hospital is likely to be the brand she chooses, at the very least. And, they also know how easily "just one bottle" can start the slippery slope towards 100% formula feeding, despite a mother's best intentions. It is entirely irresponsible for Health Care Providers to endorse formula-feeding by providing the free bags to mothers. And it is beyond irresponsible for formula companies to continue to do so, despite the ban on such marketing which they claim to follow.
By TK

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Health care professional are not suppose to promote inferior products. Isn't that what is going on here? HCP have Codes of Ethics which include supporting "Informed Choice." Before handing out a bag of formula samples is that HCP asking the right questions: "Does your family have a family history of dairy allergies, soy nut allergies, or chronic illnesses such as diabetes, or Chrohn's disease?" "Do you knows how to safely prepare powder formulas since they are not sterile?" There are several other risk factors that need to be addressed. What really confuses me is why JACHO turns the other way about handing out formula samples when other drug samples can not be handed out to hospital patients.
By Faye

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Seriously? It is still an issue. Hardly a month goes by where a nursing mother has not been publicly humilated by being harassed or other wise discriminating against for nursing in public. Countless mothers begin formula feeding because they get conflicting information from health care providers. Health care providers should only be encouraging what is best, not what is inferior. When bags of formula are handed out at hospitals, mothers recieve the message that if the hospital provides it, it must be okay. I'd be willing to bet that if we were able to ban the bags in all 50 states and prevent formula companies from fishing, breastfeeding rates would sky rocket. If formula is so good, why do they need to give it away for free?
By Heather

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I totally agree that women have the right to equal support and information about feeding choices. That is what would be accomplished by banning the gift bags. Currently, women are being told that breast is best, but here is a wonderful bag of goodies for when breastfeeding doesn't work. They are not given the appropriate support to continue breastfeeding, they are rarely given accurate information about breastfeeding. In the words of Dr. Jack Newman, it is a cruel joke that we are playing on women. Telling them one thing (breastfeed) and giving them support for something 4th best (artificial baby milk). When every maternity ward has qualified IBCLC lactation consultants on staff, when insurance companies pay for follow up lactation care, when every pediatrician and OB/GYN knows where to refer nursing moms to for help, when maternity leaves are long enough to establish a solid milk supply, when work places offer women a place and the time to pump, THEN and only THEN will moms be able to make an unbiased choice about what to feed their babies. Unfortunately for formula company profits, with all of the proper support in place, most women would choose to breastfeed.
By Jennifer

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Name one other hospital ward where the nurses promote a product and send you home with a gift bag. You don't go in for lung cancer treatment and walk out with a carton of cigarettes. You don't go in for obesity surgery and walk out with a box of donuts. If breastfeeding is best, why should a mother leave the hospital with baby junk food?
By Lucy

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