Breaking news: Formula company capable of shame
Mead Johnson pulls “Breast milk formula” web page title
Mead Johnson hit new lows this past week, calling Lipil “The Breast Milk Formula” on its web site. The title to the web page was changed to “Enfamil – Lipil” following a concerted campaign by breastfeeding activists to contact the Federal Trade Commission.
Mead Johnson’s advertising is already under review by the FTC for overstating the health benefits from added fatty acids DHA/ARA. With the recent “breast milk formula” ploy, Mead Johnson sank to new lows, essentially claiming that infant formula is the same thing as human milk.
