banthebags.orgAs of May 2006, leaders at 11 of the 52 maternity hospitals in Massachusetts had put mothers and babies ahead of formula company profits. The state’s report card lists births, breastfeeding rates, and bag policies statewide. Read more »
The Massachusetts Breastfeeding Coalition gathered letters from multiple state and national organizations in support of a state ban on formula company marketing in hospitals. The CDC, the American Public Health Association, the Massachusetts Public Health Association and District I of the American College of Obstetrics and Gynecology all urged the governor to reinstate the ban. Read more »
Multiple groups, from the American Academy of Pediatrics to the Centers for Disease Control and Prevention, agree that formula marketing has no place in hospitals. Read more »
80% of baby formula sold in the United States comes from major pharmaceutical companies. Read more »
Many parents and care providers don’t perceive the effects of formula marketing strategies, and say that they are too smart to be manipulated. But multiple studies show an association between distribution of free commercial formula discharge bags and decreased breastfeeding. Read more »
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Our ad focuses on formula marketing as a consumer issue, and part of a bigger pattern of unethical marketing techniques from the pharmaceutical industry. In this sense, we can show our leaders that this practice affects all citizens, and is not just an issue about breastfeeding. Read more »
A. About 80% of baby formula in the US is sold by pharmaceutical companies.
A. : No. The hospitals will still provide formula to mothers who do not want to breastfeed. Read more »
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